Sell More Units, Faster
We’ve Boosted Real Estate Developers’ Sales by over €100M in Preconstruction Phase.
Let IRIS™ help you be next.
IRIS™ lets buyers explore an entire development — from building and surroundings to amenities, units, floor plans and interiors — within one seamless, interactive PropTech solution.
What is the case?
There is a huge load of information and it is scattered: floorplans, brochures, separate explanations, different visualizations, so there is no clear picture. Pre-sales drags: questions pile up, cancellations rise and sales agents are repeating themselves all the time trapped in boring loop.
IRIS™ is the ultimate ALL-in-ONE presentation software in the heart of your showroom that saves time, answers questions, explains design solutions, and clarifies the vision.
Empowerment for the sales team - being able to have 100% control of the presentation flow on the meetings & satisfied buyers, being able to imagine, understand and oversee the projects with all their questions answered at the same time.
Our Clients
IRIS™ Boosts Unit Sales
+13–15%
More contracts signedLess effort, better results, quicker signatures, revenue hits earlier consistently.
-51%
Save half of meeting timeIncrease efficiency and the number of daily appointments — without adding headcount.
+3%
Enhanced sales valueIncrease prices with our high-quality visual system
+35%
Higher commision revenuein year one of using our tools
#1 Sales Tool
Trusted by every agentwho tries IRIS™ first.
4 hours / day
Avarage active use per agentAgent actually use IRIS™ because it literally prints money
Features That Drive Sales Outcomes
Filter the best-fit apartments in seconds
Quickly filter the apartments by price, surface area, room count, floor, building type, orientation, views, and availability. Still too many options left? Don't worry—we have a revolutionary new solution: reduce the list with our separate Lifestyle Filter, which helps you find a match according to the Buyer's personal preferences.
Compare units side-by-side
Are there multiple units the Buyer likes? Mark them as favorites, then compare them side-by-side in a list. Sort quickly—descending or ascending—by price, area, or many other attributes after you have examined the entire Project to choose the ONE that is the best fit.
Auto-play presentation mode
From time to time, every good sales agent needs a couple of seconds during a session with a Buyer (to prepare a coffee, find a document, check the contract, or bring in something), but hates to leave the Buyer on their own. Don't worry—IRIS™ has several built-in auto-presentation modes, so even when you need to step away from the table, IRIS™ can still present the project.
Dynamic Daytime & Weather simulation
Showcase the experience of future reality! Present your Project from sunrise to sunset with interactive day-to-night lighting, weather simulations, and changing seasons. Bird's-eye view, balcony views, or street-level walks— Anytime!
Seamless CRM Integration
Do you already use any of these CRM systems and don't want to add another information source that your Sales Team will struggle to manage? Right— we know. That's why IRIS™ can integrate with any CRM that has an open API. This way, your life gets easier: you focus on sales in IRIS™ with all your data inside, while everything stays up to date and safe in your own single source-of-truth CRM.
View from every balcony
Feelings and emotions sell, right? IRIS™ lets you ride that wave—show panoramic views from each unit's balcony, loggia, or window while shifting time of day from morning to night, weather from sunny to rainy, and seasons from spring to winter. Don't just promise—let them taste what you're offering.
Live Guided Interior Tours
Live Guided Tour? IRIS™ lets you ride that wave—show panoramic views from each unit's balcony, loggia, or window while shifting time of day from morning to night, weather from sunny to rainy, and seasons from spring to winter. Don't just promise—let them taste what you're offering.
See performance like a CFO
IRIS™ is visually powerful—and strong with numbers, too. See heat maps, time-to-yes decisions, premium rates, velocity, best-performing units, and more. Not just for you: show bulletproof data to your Buyer so value piles up before their eyes— driving faster decisions.
Smart Favorites
Simplify the selection process by letting your buyers curate their own journey. During the showroom session, clients can instantly save their preferred apartments to a personal Favorites list with a single click. This feature allows them to filter out the noise and focus exclusively on the units that meet their criteria, transforming a complex development into a manageable, personal selection. It's the perfect tool to help buyers move from browsing to deciding without feeling overwhelmed.
Smart Share Panel
Let your buyers take the experience home. Once they’ve picked their favorites, they can instantly email a personalized package to family and friends. By attaching custom 4K renders and floor plans directly from the app, they can share their future home with loved ones in seconds. It’s the ultimate tool to turn a showroom visit into a shared family decision.
Visitor Insights & Export Dashboard
Turn your showroom traffic into clear, actionable data. This dashboard automatically logs every presentation, capturing visitor contact details, agent notes, and the specific units they shared with their families. Built-in analytics reveal your showroom's performance over time—highlighting visitor trends, the most popular apartment types, and the units most frequently emailed home. When you’re ready, seamlessly export the complete list as a CSV or XLSX file to feed directly into your existing software.
Integrated Smart Copilot
Our integrated Copilot knows your project inside and out. IRIS™ can help you, offer suggestions, and free you from manual work. Just tell it what you need to see or find, and let the magic do the rest. Elevate the user experience to the 21st century with IRIS™!
Gallery-style project library
Oversee all your closed, ongoing, and upcoming projects—and choose on-site. With this Gallery solution, everything is in one place, so you'll never worry about being prepared on time, even when meetings pile up back-to-back!
In app render studio
This tool is a wonder on its own. You can now become the master of your project's visual story and identity. With IRIS™'s instant in-app render studio, create an unlimited number of high-quality 4K renders— for your website, social media, or tailor-made unit views for your Buyers—right on the spot. Anywhere, anytime, and for free—saving tens of thousands of euros per project.
Exterior walk mode
With or without Avatar you can now walk freely everywhere around your project in a real-time environment. 24 hour cyrcadial cycle, different weather conditions and seasons - separately or all of them together. Show your Buyers the hidden gems and unique places, which make your Project special and outstanding!
Neighborhood Highlights
One of the most underrated - yet one of the most important - features of your project is its location. Demonstrate the value of the location where your project will rise and take advantage of everything around to serve your goal. Schools, parks, public transportation and many more with visualized interactive travel times and distances.
See Inside Instantly
Slice through the building in real time and reveal apartment layouts floor by floor. Give buyers immediate clarity on layout, position, and context—right during the meeting.
Step Inside in Seconds
Go from the sliced building view straight into the apartment interior in seconds.
Explore rooms, understand the layout, and configure materials, colors, and finishes with ease. A seamless transition from city-scale presentation to personal living space—right in the meeting
Trusted by industry leaders
Answer a few questions below to get custom made estimation
after booking a quick call with us:

David brings 10+ years of innovative digital solutions in real estate development and business, translating complex goals into predictable sales outcomes.
He blends finance, company-building, business development and sales leadership into one execution engine. Under his direction, IRIS™ scales with disciplined metrics and partner-ready operations. He keeps teams focused on results: faster pipelines, stronger revenues, and sustained growth.

Matthew is the visionary mind behind IRIS™, shaping product strategy with bold, first-principles thinking reminiscent of breakout tech leaders.
After working with architectural design studios in Slovakia and abroad, he saw a recurring gap: architects explore living, walkable 3D worlds, but sales teams are left with catalogs and a handful of renders. IRIS™ is his answer—turning that rich design reality into decisive, guided showroom experiences.
Common Questions & Answers
Here’s everything you need to know about Payble, from features to getting started
Got any specific questions?
Contact UsOur projects typically range from €150 to €250 / 1 unit (apartment) depending on scope and complexity. The minimum investment to work with usis €30,000, ensuring you get a high-quality, results-driven solution tailored to your project.
IRIS is custom-built to maximize your pre-sales with more than 200+ unique and interactive functionalities. Among others this includes 3D visuals, interactive walkthroughs, floor plan viewers, location maps, lead capture integrations, and a web experience designed to convert interests into sales.
The average turnaround is 8–12 weeks, but we can often move faster if you already have assets like CAD files, renderings, or branding materials ready to go.
This is for Real Estate developers & RE sales agents with approved plans who are ready to start selling faster, reach more buyers, and gain leverage with investors or lenders by locking in sales before breaking ground.
Taylor made solutions and functionalities developed with high-end sales professionals. Real Estate developers & agents told us what they need to sell faster and we created the solution based on their sales experiences = IRIS was created to be the extra sales force in your team, without limitations.
Our rule of thumb? Allocate 0.5% to 1% of your total project sell-out value to marketing. This ensures you generate enough leads, build strong brand awareness, and drive pre-sales before construction even begins. Marketing isn’t an expense—it’s how you sell before you build.
Do you want to sell faster, want to exceed KPI's, do you want to shock your buyers, become the industry leader with innovations in sales? Than this is your moment to implement IRIS! 100% of our Customers are coming back for more = because IRIS made a difference.
Once you book a call, we’ll dive into your project goals, current assets, and challenges. From there, we’ll map out a custom strategy to help you hit your goals.
















